Consumer Behavior：Building Marketing Strategy (第12版)★－赖春宓的部落格

和潤原車增貸專案，讓愛車一借再借，和潤車貸助你圓夢。為已經申辦車貸但卻想要增加額度感到煩惱嗎？目前為和潤企業汽車貸款或其他銀行、融資公司汽車貸款戶，只要往來滿3個月以上且繳款正常者，都可由和潤車貸為您向他行提供汽車貸款代償服務，並獲得一筆額外資金運用。免付費諮詢專線0800-085-885線上申請http://www.hfchot.com.tw/

Consumer Behavior：Building Marketing Strategy (第12版)

商品網址:

商品訊息功能:

商品訊息描述:

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Features:
1.The 12th Edition has 9 new market segmentation schemes ranging from green marketing to technology to global luxury. This is an addition to the four segmentation schemes that were part of the 11th Edition.

2.Added Learning Objectives to all chapters and associated learning and teaching aid. Each chapter starts with a set of learning objectives linked to key learning outcomes which are then integrated throughout the text and in other learning and teaching resources.

3.30 new global examples

作者簡介

Del I. Hawkins

現職：University of Oregon

David L. Mothersbaugh

現職：University of Alabama

商品訊息簡述: